Tuesday, 22 February 2011
The music to this commercial is all over the place in terms of genre and style. The song is clare Maguire's 'aint nobody' remixed by breakage - a major dubstep artist. Over the top carefully selected samples from 21st century generation and the 80s generation are included - enforcing a wide range of consumers to associate better. It is dark and evil, whilst at the same time being so seductive and enticing.
This advert has improved 10 fold on renaults pervious execution which was simply 'va va voom'. It has put the clio in a class of its own.