The sweets are now the actors in a small life drama, quite like a soap opera, no need for human beings!
This follows classic storylines to do with death, love, and relationships. This is not only funny, but it is perfect to engage the consumer by making an imaginary world. The storyline helps to pull the consumer in so much, that they will want to watch the next part and the next and so forth. They may even be watching the stories in between watching actual sopa operas in the evening.
The key factor that makes Natural Confectionary Co.'s work stand out is that they have used the product to advertise itself. By personifying a sweet, adding funny & quirky personalities, people become more open to feeling something for the product.